Blog Redesign (In Progress)

Currently leading the global redesign of the Audible blog to align its visual language and user experience with recent updates to the main site and mobile app. In progress designs coming soon.

Partnering closely with the Product team to A/B test a range of design hypotheses aimed at improving engagement and conversion. This includes redesigning core components such as audio players, CTAs, content layouts, and module hierarchies.

Our goal is to create a more cohesive and conversion-optimized experience across devices, while allowing for flexible experimentation at scale.

The blog plays a strategic role in Audible’s SEO ecosystem, serving as a key driver of organic traffic through editorial content that targets informational search intent. By publishing articles on audiobooks, authors, and literary culture, Audible is able to engage new audiences, increase brand awareness, and guide users further down the conversion funnel.

Blog content ranges from curated recommendations and themed audiobook lists to deep dives on quotes, genres, and narrative themes—positioning Audible as both a literary authority and an approachable resource for audiobook discovery.