Blog Redesign

Currently leading global redesign of the Audible blog to align with main site & app updates.

In progress designs and metrics coming soon.

Audible leverages blog posts to enhance its online visibility and reach a broader audience. The primary goal is to publish editorial content that targets informational search intents, thereby driving organic traffic to the Audible website. This initiative is crucial for increasing brand awareness and engaging potential customers with high-quality, informative content related to audiobooks, authors, and the broader literary world.

Blog posts serve multiple purposes: they allow Audible to share insights, recommendations, and curated lists of audiobooks, as well as provide content deep dives into specific topics such as impactful quotes from popular books or analyses of literary themes. This approach not only attracts visitors searching for specific information but also positions Audible as an authoritative source in the audiobook industry.