Designed for Progress
For Infor’s “Designed for Progress” marketing campaign, I contributed to a customer outreach initiative designed to build brand awareness through compelling customer narratives. The campaign spotlighted key client relationships to position Infor as a leader in cloud-based enterprise software.
We developed a series of visually striking and editorially rich features that showcased the real-world impact of Infor’s solutions.
Through this work, Designed for Progress reinforced Infor’s identity as a trusted, forward-thinking technology partner—driving meaningful change across industries with beautifully designed, cloud-native tools.
Concept 1
Leverage unique data points from customer projects to illustrate innovation; Provides value to the user by teaching and provoking thought; Stands out from competitor creative, which is typically light on detail
Concept 2
Provokes a positive emotional response by illustrating a customer project that exemplifies progress; Visual style differentiates creative from others in the marketplace; A fresh, bold take on what success looks like for Infor and it's collaborators
Concept 3
Bold use of typography and color grabs viewersí attention; Layout and hierarchy of information allows viewers to discover content at their own pace; Reducing the visual information to only essentials allows viewers to focus on the message.
