Theory Holiday Campiagn
Owned the digital, web, and email design for Theory’s Winter 2019 Holiday Campaign, “Come Together,” which celebrated connection, warmth, and modern sophistication during the holiday season.
In collaboration with the Brand, Copy, Social, Photo and Dev teams, I created a cohesive digital experience that extended the campaign's visual identity across web and email touchpoints. This included designing homepage features, editorial storytelling modules, product highlights, and a series of campaign emails.
Working closely with developers, I helped bring new components to life– designing and launching custom-built modules that enhanced visual impact and improved flexibility for future campaigns. The result was a seamless, elevated customer journey that captured the spirit of the season while driving product discovery and sales.
In collaboration with the Brand, Copy, Social, Photo and Dev teams, I created a cohesive digital experience that extended the campaign's visual identity across web and email touchpoints. This included designing homepage features, editorial storytelling modules, product highlights, and a series of campaign emails.
Working closely with developers, I helped bring new components to life– designing and launching custom-built modules that enhanced visual impact and improved flexibility for future campaigns. The result was a seamless, elevated customer journey that captured the spirit of the season while driving product discovery and sales.
Web Design
