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Key Landing Page Redesign


Unified templates across our most important SEO pages on global web including:

   - Homepage
   - Audiobooks
   - Podcasts
   - Originals
   - SEO Free Trial
   - SEO Prime Offer
   - Sign In Page

After identifying disparities in web experiences across regions, we developed a globally scalable solution to improve brand and web experience consistency.

Partnered with SEO and CRO teams to run experiments that improved performance, and worked closely with developers to ensure global design system alignment and build scalable new modules.

This initiative enhanced operational efficiency by making components more dynamic and reusable, significantly reducing manual upkeep. It also enabled faster iteration of conversion tests and SEO improvements at scale. Optimized onboarding and educational content contributed to stronger customer retention.

Adapted templates for international markets including Australia, Brazil, Canada, Canada French-Speaking, France, Germany, India, Italy, Japan, Spain, UK, US and US Spanish-Speaking.

Specific metrics coming soon.
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