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Key Landing Page Redesign


Unified templates across our most important SEO pages on global web including:

   - Homepage - Redesign ongoing
   - Audiobooks
   - Podcasts
   - Originals
   - SEO Free Trial
   - SEO Prime Offer
   - Sign In Page

The Key Landing Pages initiative aims to transform Audible's most critical marketing pages into high-performing, globally consistent customer destinations that drive acquisition and retention while delivering exceptional user experiences.

We created a unified system of 15 optimized key landing pages with dynamic content strategies that increased organic traffic by 10% YoY and reduced manual merchandising by 75%, while achieving global template unification and establishing clear ownership processes to ensure consistent experiences across all Audible markets.

Project ongoing. Additional metrics coming soon.
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