Theory for Good Campaign
Led the web and digital design for “Theory for Good: Conscious by Design”, a global fashion campaign showcasing the brand’s sustainable collections Good Wool, Good Cotton, and Good Linen.
Partnering with the Art Director and Chief Brand Officer, I developed and executed cohesive email and web experiences that translated the campaign’s clean, elevated aesthetic into intuitive, conversion-focused digital touchpoints. My work included full-page editorial layouts, homepage takeovers, product storytelling modules, and campaign-specific email flows tailored to different markets.
Collaborated cross-functionally with Photography, Social & Copywriting teams to ensure a consistent and emotionally resonant brand message across platforms – highlighting Theory’s commitment to responsible design and transparency in material sourcing.
The campaign successfully positioned Theory as a leader in sustainable luxury, reinforcing brand values while driving engagement and traffic to the featured product lines.
Partnering with the Art Director and Chief Brand Officer, I developed and executed cohesive email and web experiences that translated the campaign’s clean, elevated aesthetic into intuitive, conversion-focused digital touchpoints. My work included full-page editorial layouts, homepage takeovers, product storytelling modules, and campaign-specific email flows tailored to different markets.
Collaborated cross-functionally with Photography, Social & Copywriting teams to ensure a consistent and emotionally resonant brand message across platforms – highlighting Theory’s commitment to responsible design and transparency in material sourcing.
The campaign successfully positioned Theory as a leader in sustainable luxury, reinforcing brand values while driving engagement and traffic to the featured product lines.
Web Design
Email Design
