Title Pages

In collaboration with the SEO & Editorial teams, I designed new wikipedia-like pages being hosted on Audible website to reach book non-audiobook audiences during content discovery.

Created versions of this page on .com and on the blog to A/B test different design modules. Continue to iterate & test theories with the SEO team. This year we have scaled this project to cover the top 1,000 books in EN-4 and EU-4 markets in multiple languages.

Think of this as a one-stop-shop for learning more information about our most popular books in the catalog. As if Audible had it’s own wikipedia pages for the most popular books in the catalog. The goal is these pages are able to organically reach book audiences and offer a trial on the books that they are interested in. We believe this audience in particular to be the richest source of net new member prospects an incremental acquisition in SEO.

Example Page: Misery by Stephen King

Specific metrics coming soon.