Title Pages

 In collaboration with the SEO and Editorial teams, I led the design of wikipedia-style pages on Audible’s website to capture non-audiobook audiences during their content discovery journey.

We launched A/B tests across both audible.com and the Audible blog, experimenting with modular design approaches to determine what best engages users. The project is ongoing, with continued iteration and experimentation in close partnership with the SEO & Product teams.

This year, we successfully scaled the initiative to cover the top 1,000 titles across EN-4 and EU-4 markets, localized in multiple languages.

These pages serve as a one-stop destination for learning about Audible’s most popular titles—as if Audible had its own internal Wikipedia. The goal: reach organic search audiences at the book level and seamlessly guide them into the trial funnel. This content targets a high-intent, high-value segment that represents a major opportunity for incremental acquisition and net-new member growth through SEO.

Example Page: Misery by Stephen King

Specific metrics coming soon.