https://rachel-fleischer.com Rachel Fleischer Tue, 12 Aug 2025 17:52:38 +0000 https://rachel-fleischer.com en https://rachel-fleischer.com/Genre-Illustrations-1 Tue, 12 Aug 2025 17:52:38 +0000 Rachel Fleischer https://rachel-fleischer.com/Genre-Illustrations-1 Genre Illustrations Collaborating with the Audible brand team, I art directed a new series of use case &amp; genre illustrations. Objective:Develop a versatile set of illustrations to visually represent our most popular and relevant use cases &amp; genres. Project Overview:Through a series of experiments on the Discover tab of the app, we introduced genre-specific illustrations to enhance content exploration. With the launch of the new entity-ranking feature, members will see the top six genres tailored to their listening history, with an option to explore all 99 genres via a caret menu. Design Approach:Our initial goal was to test how members preferred to browse titles by genre. We explored three visual options: Simple flat iconsIllustrated genres (member-preferred)Genre representations through lead ASIN covers Style Development:Working closely with illustrator Ricard Jorge, we crafted an Audible-specific illustrative style—clean, inviting, and bold. The first application of this style was a series of 11 use-case illustrations. After the success of these use-case illustrations, coupled with the winning approach from our A/B tests, we expanded this style to create all 99 genre illustrations. Rollout:These illustrations have now been seamlessly integrated across both the app and web platforms, enriching the user experience and aiding content discovery. <img width="583" height="583" width_o="583" height_o="583" data-src="https://freight.cargo.site/t/original/i/64f451b6245bf76d9a449f7322e982411e6a004c8f5f8351375caa2da37536ff/Arts---Entertainment-1.png" data-mid="236966844" border="0" src="https://freight.cargo.site/w/583/i/64f451b6245bf76d9a449f7322e982411e6a004c8f5f8351375caa2da37536ff/Arts---Entertainment-1.png" /> <img width="581" height="583" width_o="581" height_o="583" data-src="https://freight.cargo.site/t/original/i/b71acd257097a451435f8d12a944175ddc6b9d6d4c336048d66acc303103fa60/Business-Leadership---management-1.png" data-mid="236966846" border="0" src="https://freight.cargo.site/w/581/i/b71acd257097a451435f8d12a944175ddc6b9d6d4c336048d66acc303103fa60/Business-Leadership---management-1.png" /> <img width="583" height="583" width_o="583" height_o="583" 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data-src="https://freight.cargo.site/t/original/i/9751995c7beed77b575b2745cbdc581cc4f6722efd33b712a12d763acffd36be/Politics---Goverment.png" data-mid="236966885" border="0" src="https://freight.cargo.site/w/583/i/9751995c7beed77b575b2745cbdc581cc4f6722efd33b712a12d763acffd36be/Politics---Goverment.png" /> <img width="583" height="583" width_o="583" height_o="583" data-src="https://freight.cargo.site/t/original/i/493fafbaaec30b6cbdb3b5c598ecbc97fcbcb1441f91e75f717d92b929d91ca9/Politics---Goverment-copy.png" data-mid="236966884" border="0" src="https://freight.cargo.site/w/583/i/493fafbaaec30b6cbdb3b5c598ecbc97fcbcb1441f91e75f717d92b929d91ca9/Politics---Goverment-copy.png" /> <img width="582" height="583" width_o="582" height_o="583" data-src="https://freight.cargo.site/t/original/i/d05e539741053f85f50295c1f5e912d4917b881b025e45b172d2719a0d776334/Business---careers.png" data-mid="236966881" border="0" 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data-src="https://freight.cargo.site/t/original/i/e9321cb30b73542e62f6e5a6934f9a9ed78205cfd03a7f1b913bb5c7bf41b6fa/Arts---Entertainment.png" data-mid="236966845" border="0" src="https://freight.cargo.site/w/583/i/e9321cb30b73542e62f6e5a6934f9a9ed78205cfd03a7f1b913bb5c7bf41b6fa/Arts---Entertainment.png" /> <img width="463" height="463" width_o="463" height_o="463" data-src="https://freight.cargo.site/t/original/i/a48533dbd33ad36e69168c84c8a22c32efcee199933efc7de98124426bd90423/Audible_Batch1_DSedits_Update-89-2.png" data-mid="236966889" border="0" src="https://freight.cargo.site/w/463/i/a48533dbd33ad36e69168c84c8a22c32efcee199933efc7de98124426bd90423/Audible_Batch1_DSedits_Update-89-2.png" /> <img width="463" height="463" width_o="463" height_o="463" data-src="https://freight.cargo.site/t/original/i/4deacc68a40a5e77fd6c8e6037385fadbac06d56f71beb8f8c89c36622012727/Audible_Batch1_DSedits_Update-89-3.png" data-mid="236966890" border="0" src="https://freight.cargo.site/w/463/i/4deacc68a40a5e77fd6c8e6037385fadbac06d56f71beb8f8c89c36622012727/Audible_Batch1_DSedits_Update-89-3.png" /> <img width="581" height="583" width_o="581" height_o="583" data-src="https://freight.cargo.site/t/original/i/d7af45b74057ba09fc80163148292a4cb512e161471087bad032c773f0ac6d7d/Business-Sales---marketing.png" data-mid="236966883" border="0" src="https://freight.cargo.site/w/581/i/d7af45b74057ba09fc80163148292a4cb512e161471087bad032c773f0ac6d7d/Business-Sales---marketing.png" /> https://rachel-fleischer.com/Key-Landing-Page-Redesign Wed, 20 Apr 2022 14:40:25 +0000 Rachel Fleischer https://rachel-fleischer.com/Key-Landing-Page-Redesign Key Landing Page RedesignUnified templates across our most important SEO pages on global web including: &nbsp; &nbsp;- Homepage - Redesign ongoing&nbsp; &nbsp;- Audiobooks&nbsp; &nbsp;- Podcasts&nbsp; &nbsp;- Originals&nbsp; &nbsp;- SEO Free Trial &nbsp; &nbsp;- SEO Prime Offer&nbsp; &nbsp;- Sign In Page The Key Landing Pages initiative aims to transform Audible's most critical marketing pages into high-performing, globally consistent customer destinations that drive acquisition and retention while delivering exceptional user experiences. We created a unified system of 15 optimized key landing pages with dynamic content strategies that increased organic traffic by 10% YoY and reduced manual merchandising by 75%, while achieving global template unification and establishing clear ownership processes to ensure consistent experiences across all Audible markets. Project ongoing. Additional metrics coming soon. <img width="3600" height="4794" width_o="3600" height_o="4794" data-src="https://freight.cargo.site/t/original/i/d21cc451e7982eafdd7533c09b9b3de4f56d5d594f4c068a07fc1a5b3defa346/CURRENT.png" data-mid="228565250" border="0" src="https://freight.cargo.site/w/1000/i/d21cc451e7982eafdd7533c09b9b3de4f56d5d594f4c068a07fc1a5b3defa346/CURRENT.png" /> <img width="908" height="3999" width_o="908" height_o="3999" data-src="https://freight.cargo.site/t/original/i/b9d08db0b9f5c9fc08f13153da7d2c85ae31d71069a985a891563e96bda916ef/image-1.jpg" data-mid="228425662" border="0" src="https://freight.cargo.site/w/908/i/b9d08db0b9f5c9fc08f13153da7d2c85ae31d71069a985a891563e96bda916ef/image-1.jpg" /> <img width="1015" height="4096" width_o="1015" height_o="4096" data-src="https://freight.cargo.site/t/original/i/0181976f4ff5862c2679e674f9997cc723d2c644e26eb9ce5ac118905e67304b/image-3.jpg" data-mid="228425664" border="0" src="https://freight.cargo.site/w/1000/i/0181976f4ff5862c2679e674f9997cc723d2c644e26eb9ce5ac118905e67304b/image-3.jpg" /> <img width="1006" height="4096" width_o="1006" height_o="4096" data-src="https://freight.cargo.site/t/original/i/e508035b04db3682c739d967d3952f776c944619ac3b00bc81f1b46f5bbf9b79/image-2.jpg" data-mid="228425663" border="0" src="https://freight.cargo.site/w/1000/i/e508035b04db3682c739d967d3952f776c944619ac3b00bc81f1b46f5bbf9b79/image-2.jpg" /> https://rachel-fleischer.com/Title-Pages Fri, 11 Sep 2020 18:39:23 +0000 Rachel Fleischer https://rachel-fleischer.com/Title-Pages Title Pages &nbsp;In collaboration with the SEO and Editorial teams, I led the design of wikipedia-style pages on Audible’s website to capture non-audiobook audiences during their content discovery journey. We launched A/B tests across both audible.com and the Audible blog, experimenting with modular design approaches to determine what best engages users. The project is ongoing, with continued iteration and experimentation in close partnership with the SEO &amp; Product teams. This year, we successfully scaled the initiative to cover the top 1,000 titles across EN-4 and EU-4 markets, localized in multiple languages. These pages serve as a one-stop destination for learning about Audible’s most popular titles—as if Audible had its own internal Wikipedia. The goal: reach organic search audiences at the book level and seamlessly guide them into the trial funnel. This content targets a high-intent, high-value segment that represents a major opportunity for incremental acquisition and net-new member growth through SEO. So far, the project has led to 100K+ incremental organic impressions. Example Page: Misery by Stephen King Specific metrics coming soon. <img width="3456" height="10359" width_o="3456" height_o="10359" data-src="https://freight.cargo.site/t/original/i/098df5c31c18aa078eb71766566906121ba27351337c83ed04145e9671bdae9d/screencapture-audible-mk-m-misery-by-stephen-king-2025-03-18-11_34_15.png" data-mid="228427272" border="0" src="https://freight.cargo.site/w/1000/i/098df5c31c18aa078eb71766566906121ba27351337c83ed04145e9671bdae9d/screencapture-audible-mk-m-misery-by-stephen-king-2025-03-18-11_34_15.png" /> <img width="770" height="10545" width_o="770" height_o="10545" data-src="https://freight.cargo.site/t/original/i/42a51253663b1f93e4c7709ed0acbfa12e3538957d13400b4be2e11af8d51e31/screencapture-audible-mk-m-misery-by-stephen-king-2025-03-20-13_17_28.png" data-mid="228561226" border="0" src="https://freight.cargo.site/w/770/i/42a51253663b1f93e4c7709ed0acbfa12e3538957d13400b4be2e11af8d51e31/screencapture-audible-mk-m-misery-by-stephen-king-2025-03-20-13_17_28.png" /> https://rachel-fleischer.com/Blog-Redesign Fri, 11 Sep 2020 18:41:55 +0000 Rachel Fleischer https://rachel-fleischer.com/Blog-Redesign Blog Redesign (In Progress)Currently leading the global redesign of the Audible blog to align its visual language and user experience with recent updates to the main site and mobile app. In progress designs coming soon. Partnering closely with the Product team to A/B test a range of design hypotheses aimed at improving engagement and conversion. This includes redesigning core components such as audio players, CTAs, content layouts, and module hierarchies. Our goal is to create a more cohesive and conversion-optimized experience across devices, while allowing for flexible experimentation at scale. The blog plays a strategic role in Audible’s SEO ecosystem, serving as a key driver of organic traffic through editorial content that targets informational search intent. By publishing articles on audiobooks, authors, and literary culture, Audible is able to engage new audiences, increase brand awareness, and guide users further down the conversion funnel. Blog content ranges from curated recommendations and themed audiobook lists to deep dives on quotes, genres, and narrative themes—positioning Audible as both a literary authority and an approachable resource for audiobook discovery. <img width="4320" height="15744" width_o="4320" height_o="15744" data-src="https://freight.cargo.site/t/original/i/ef00bd25610bad4a046e14ef19b59ee27343632e430b7e3de876fb8448fb2d12/Homepage-Desktop.jpg" data-mid="228565147" border="0" src="https://freight.cargo.site/w/1000/i/ef00bd25610bad4a046e14ef19b59ee27343632e430b7e3de876fb8448fb2d12/Homepage-Desktop.jpg" /> https://rachel-fleischer.com/Blog-Illustrations Fri, 11 Sep 2020 18:41:55 +0000 Rachel Fleischer https://rachel-fleischer.com/Blog-Illustrations Blog Illustrations Selection of illustration for Audible Blog <img width="1201" height="629" width_o="1201" height_o="629" 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data-src="https://freight.cargo.site/t/original/i/a7b5715b66868ae6d14815eafd599044fa28368320f72b7b117636035c6d6b2d/success-quotes-social.jpg" data-mid="140159944" border="0" src="https://freight.cargo.site/w/1000/i/a7b5715b66868ae6d14815eafd599044fa28368320f72b7b117636035c6d6b2d/success-quotes-social.jpg" /> <img width="1201" height="629" width_o="1201" height_o="629" data-src="https://freight.cargo.site/t/original/i/09ccf37ad854dfd685a9156c475d2cccced6783f05f3bc48865abc4b76d6a5d0/jrr-tokien-social.jpg" data-mid="140159940" border="0" src="https://freight.cargo.site/w/1000/i/09ccf37ad854dfd685a9156c475d2cccced6783f05f3bc48865abc4b76d6a5d0/jrr-tokien-social.jpg" /> <img width="1201" height="629" width_o="1201" height_o="629" data-src="https://freight.cargo.site/t/original/i/6e0d6bfb7b8183997ca8128d38ac93f9fe7bf6ef2af6945afbe639e4194fc5b8/sex-and-the-city-characters-social.jpg" data-mid="140160194" border="0" src="https://freight.cargo.site/w/1000/i/6e0d6bfb7b8183997ca8128d38ac93f9fe7bf6ef2af6945afbe639e4194fc5b8/sex-and-the-city-characters-social.jpg" /> <img width="1201" height="629" width_o="1201" height_o="629" data-src="https://freight.cargo.site/t/original/i/e452b6e6b539143f578edb4eafbdfb3545f7ba462ac1df1cbde08c493bd61423/best-marketing-podcasts-social.jpg" data-mid="140159281" border="0" src="https://freight.cargo.site/w/1000/i/e452b6e6b539143f578edb4eafbdfb3545f7ba462ac1df1cbde08c493bd61423/best-marketing-podcasts-social.jpg" /> https://rachel-fleischer.com/Designed-for-Progress Fri, 11 Sep 2020 18:39:25 +0000 Rachel Fleischer https://rachel-fleischer.com/Designed-for-Progress Designed for Progress For Infor’s “Designed for Progress” marketing campaign, I contributed to a customer outreach initiative designed to build brand awareness through compelling customer narratives. The campaign spotlighted key client relationships to position Infor as a leader in cloud-based enterprise software. We developed a series of visually striking and editorially rich features that showcased the real-world impact of Infor’s solutions. Through this work, Designed for Progress reinforced Infor’s identity as a trusted, forward-thinking technology partner—driving meaningful change across industries with beautifully designed, cloud-native tools. Concept 1 Leverage unique data points from customer projects to illustrate innovation; Provides value to the user by teaching and provoking thought; Stands out from competitor creative, which is typically light on detail <img width="750" height="938" width_o="750" height_o="938" data-src="https://freight.cargo.site/t/original/i/0e486a80476bead2ccd7be1b1359cfb803ed4c7c7c5776d984c50420976e13a1/ad_dfp_stats-02.png" data-mid="82454232" border="0" src="https://freight.cargo.site/w/750/i/0e486a80476bead2ccd7be1b1359cfb803ed4c7c7c5776d984c50420976e13a1/ad_dfp_stats-02.png" /> <img width="750" height="938" width_o="750" height_o="938" data-src="https://freight.cargo.site/t/original/i/6afb016fd9e3201b1cf894403b65fb8998bd116c91595edbe991b959b907c40c/ad_dfp_stats-01.png" data-mid="82454231" border="0" src="https://freight.cargo.site/w/750/i/6afb016fd9e3201b1cf894403b65fb8998bd116c91595edbe991b959b907c40c/ad_dfp_stats-01.png" /> <img width="1500" height="950" width_o="1500" height_o="950" data-src="https://freight.cargo.site/t/original/i/b2249d5a0d1e1ab0fcd2b0f368c6c4f39ca9aad4ca72b11ea0a8c77e4311fec2/magazine_mock_c1.jpg" data-mid="82454241" border="0" src="https://freight.cargo.site/w/1000/i/b2249d5a0d1e1ab0fcd2b0f368c6c4f39ca9aad4ca72b11ea0a8c77e4311fec2/magazine_mock_c1.jpg" /> Concept 2 Provokes a positive emotional response by illustrating a customer project that exemplifies progress; Visual style differentiates creative from others in the marketplace;&nbsp;A fresh, bold take on what success looks like for Infor and it's collaborators <img width="750" height="938" width_o="750" height_o="938" data-src="https://freight.cargo.site/t/original/i/7a7089a9b63c8cf091b46882562ecf869fd57cbe7ae7d7908caea8f119a2c2a5/infor_dfp_ads_jd2_Artboard-23.png" data-mid="82454237" border="0" src="https://freight.cargo.site/w/750/i/7a7089a9b63c8cf091b46882562ecf869fd57cbe7ae7d7908caea8f119a2c2a5/infor_dfp_ads_jd2_Artboard-23.png" /> <img width="750" height="938" width_o="750" height_o="938" data-src="https://freight.cargo.site/t/original/i/fc6951489dbdcb9a43ac9b26877622c0168a01b6c32f47c4623a634f4438525a/infor_dfp_ads_jd2_Artboard-23-copy.png" data-mid="82454238" border="0" src="https://freight.cargo.site/w/750/i/fc6951489dbdcb9a43ac9b26877622c0168a01b6c32f47c4623a634f4438525a/infor_dfp_ads_jd2_Artboard-23-copy.png" /> <img width="1500" height="950" width_o="1500" height_o="950" data-src="https://freight.cargo.site/t/original/i/29aee2fccf286683c7e8e172b5f26689c20e3dd054f48c80a53922b93e1d93a9/magazine_mock_c2.jpg" data-mid="82454243" border="0" src="https://freight.cargo.site/w/1000/i/29aee2fccf286683c7e8e172b5f26689c20e3dd054f48c80a53922b93e1d93a9/magazine_mock_c2.jpg" /> Concept 3 Bold use of typography and color grabs viewersí attention; Layout and hierarchy of information allows viewers to discover content at their own pace; Reducing the visual information to only essentials allows viewers to focus on the message. <img width="576" height="720" width_o="576" height_o="720" data-src="https://freight.cargo.site/t/original/i/1bacc9c365d5fc808a535add033714bfed95f1a726e40b64c1485081e80c5b93/Design_For_Progress_0727163.png" data-mid="82454788" border="0" src="https://freight.cargo.site/w/576/i/1bacc9c365d5fc808a535add033714bfed95f1a726e40b64c1485081e80c5b93/Design_For_Progress_0727163.png" /> <img width="1500" height="950" width_o="1500" height_o="950" data-src="https://freight.cargo.site/t/original/i/5e449c21d6b141f3d1917fa1edadb8d379f950aafc0d56ac4076d01389ae7f85/concept3.jpg" data-mid="82454786" border="0" src="https://freight.cargo.site/w/1000/i/5e449c21d6b141f3d1917fa1edadb8d379f950aafc0d56ac4076d01389ae7f85/concept3.jpg" /> https://rachel-fleischer.com/Theory-for-Good-Campaign Fri, 11 Sep 2020 18:41:55 +0000 Rachel Fleischer https://rachel-fleischer.com/Theory-for-Good-Campaign Theory for Good Campaign Led the web and digital design for “Theory for Good: Conscious by Design”, a global fashion campaign showcasing the brand’s sustainable collections Good Wool, Good Cotton, and Good Linen. Partnering with the Art Director and Chief Brand Officer, I developed and executed cohesive email and web experiences that translated the campaign’s clean, elevated aesthetic into intuitive, conversion-focused digital touchpoints. My work included full-page editorial layouts, homepage takeovers, product storytelling modules, and campaign-specific email flows tailored to different markets. Collaborated cross-functionally with Photography, Social &amp; Copywriting teams to ensure a consistent and emotionally resonant brand message across platforms – highlighting Theory’s commitment to responsible design and transparency in material sourcing. The campaign successfully positioned Theory as a leader in sustainable luxury, reinforcing brand values while driving engagement and traffic to the featured product lines. <img width="1500" height="840" width_o="1500" height_o="840" data-src="https://freight.cargo.site/t/original/i/0f17dc90c499bb28fc581b2342b9b3b11cccfea2a48b602dbeac229abac91cd9/1080x1080_W_11_NoHead.jpg" data-mid="140160692" border="0" src="https://freight.cargo.site/w/1000/i/0f17dc90c499bb28fc581b2342b9b3b11cccfea2a48b602dbeac229abac91cd9/1080x1080_W_11_NoHead.jpg" /> <img width="2048" height="2510" width_o="2048" height_o="2510" data-src="https://freight.cargo.site/t/original/i/1c4e42b5ce81c83c307c4bf3e312f7a34d4f1ab9da6a6833c6902a4ba93eb5d4/00020005.JPG" data-mid="82452466" border="0" src="https://freight.cargo.site/w/1000/i/1c4e42b5ce81c83c307c4bf3e312f7a34d4f1ab9da6a6833c6902a4ba93eb5d4/00020005.JPG" /> <img width="2510" height="2048" width_o="2510" height_o="2048" data-src="https://freight.cargo.site/t/original/i/1fc9cfd87d65c1447cdb902da1938d53f49734f64209ecc65ef666ca488c29bd/00460001.JPG" data-mid="82452474" border="0" src="https://freight.cargo.site/w/1000/i/1fc9cfd87d65c1447cdb902da1938d53f49734f64209ecc65ef666ca488c29bd/00460001.JPG" /> <img width="2048" height="2510" width_o="2048" height_o="2510" data-src="https://freight.cargo.site/t/original/i/f40b87865ddc3a3fbb0de55d0c367f091c03b5d1844843951002b6d0ced06692/00110006.JPG" data-mid="82452471" border="0" src="https://freight.cargo.site/w/1000/i/f40b87865ddc3a3fbb0de55d0c367f091c03b5d1844843951002b6d0ced06692/00110006.JPG" /> Web Design <img width="1492" height="1496" width_o="1492" height_o="1496" data-src="https://freight.cargo.site/t/original/i/58970535258d14980edfa25db5b32ed8e3c4e3ac355fa214abb17a6b74388b37/Screen-Shot-2022-04-20-at-10.33.31-AM.png" data-mid="228562182" border="0" src="https://freight.cargo.site/w/1000/i/58970535258d14980edfa25db5b32ed8e3c4e3ac355fa214abb17a6b74388b37/Screen-Shot-2022-04-20-at-10.33.31-AM.png" /> <img width="604" height="1594" width_o="604" height_o="1594" data-src="https://freight.cargo.site/t/original/i/311dd0ece2dc467df44ad6b0b4d7f5435fb08271bc53e3766eeb1b19bf39f272/Screen-Shot-2022-04-20-at-10.33.35-AM.png" data-mid="228562184" border="0" data-scale="100" src="https://freight.cargo.site/w/604/i/311dd0ece2dc467df44ad6b0b4d7f5435fb08271bc53e3766eeb1b19bf39f272/Screen-Shot-2022-04-20-at-10.33.35-AM.png" /> <img width="1096" height="1542" width_o="1096" height_o="1542" data-src="https://freight.cargo.site/t/original/i/eabbef71763e7e04479378ff30b72f2155853955a50628b229317074e7316f1a/Screen-Shot-2022-04-20-at-10.33.39-AM.png" data-mid="228562186" border="0" src="https://freight.cargo.site/w/1000/i/eabbef71763e7e04479378ff30b72f2155853955a50628b229317074e7316f1a/Screen-Shot-2022-04-20-at-10.33.39-AM.png" /> <img width="1168" height="1574" width_o="1168" height_o="1574" data-src="https://freight.cargo.site/t/original/i/728cad335c43730639af3bbed0ef4891b3f5913afeb7ff0aad7f65974c82b768/Screen-Shot-2022-04-20-at-10.33.45-AM.png" data-mid="228562189" border="0" src="https://freight.cargo.site/w/1000/i/728cad335c43730639af3bbed0ef4891b3f5913afeb7ff0aad7f65974c82b768/Screen-Shot-2022-04-20-at-10.33.45-AM.png" /> Email Design <img width="650" height="2162" width_o="650" height_o="2162" data-src="https://freight.cargo.site/t/original/i/7de47250ec62a60da2ab3761de80830b1cf2ef9adb047c105689d52a05de94c2/200217_W_WOOL-LAUNCH_v2.jpg" data-mid="140160963" border="0" src="https://freight.cargo.site/w/650/i/7de47250ec62a60da2ab3761de80830b1cf2ef9adb047c105689d52a05de94c2/200217_W_WOOL-LAUNCH_v2.jpg" /> <img width="750" height="2343" width_o="750" height_o="2343" data-src="https://freight.cargo.site/t/original/i/9b7ef28e655df6f864323a03a77fd10afb2bf079d5de3c8c95b3c8e536509eb4/190408W_GOOD_LINEN_-1.jpg" data-mid="140160697" border="0" src="https://freight.cargo.site/w/750/i/9b7ef28e655df6f864323a03a77fd10afb2bf079d5de3c8c95b3c8e536509eb4/190408W_GOOD_LINEN_-1.jpg" /> <img width="300" height="951" width_o="300" height_o="951" data-src="https://freight.cargo.site/t/original/i/c7c0183fe0556d042e9ac4c281c856469f11daabb117593a9850127eab853e95/190106W_FOUNDATION_FT_TRAVEL_WOOL.jpg" data-mid="140160695" border="0" src="https://freight.cargo.site/w/300/i/c7c0183fe0556d042e9ac4c281c856469f11daabb117593a9850127eab853e95/190106W_FOUNDATION_FT_TRAVEL_WOOL.jpg" /> https://rachel-fleischer.com/Holiday-Campaign Wed, 20 Apr 2022 14:06:32 +0000 Rachel Fleischer https://rachel-fleischer.com/Holiday-Campaign Theory Holiday Campiagn Owned the digital, web, and email design for Theory’s Winter 2019 Holiday Campaign, “Come Together,” which celebrated connection, warmth, and modern sophistication during the holiday season. In collaboration with the Brand, Copy, Social, Photo and Dev teams, I created a cohesive digital experience that extended the campaign's visual identity across web and email touchpoints. This included designing homepage features, editorial storytelling modules, product highlights, and a series of campaign emails. Working closely with developers, I helped bring new components to life– designing and launching custom-built modules that enhanced visual impact and improved flexibility for future campaigns. The result was a seamless, elevated customer journey that captured the spirit of the season while driving product discovery and sales. <img width="750" height="1000" width_o="750" height_o="1000" data-src="https://freight.cargo.site/t/original/i/4e229799b426782205e30a4dbdf253cf405bcf3fde5c580c87c9d21d37e40277/CM_MW_Shot_01_047.jpg" data-mid="140162685" border="0" src="https://freight.cargo.site/w/750/i/4e229799b426782205e30a4dbdf253cf405bcf3fde5c580c87c9d21d37e40277/CM_MW_Shot_01_047.jpg" /> <img width="750" height="1000" width_o="750" height_o="1000" data-src="https://freight.cargo.site/t/original/i/2afaeb9e715cc3831df00982008f57d7e9458f3db54a41950ee3ca26b2d8d0b3/NS_W_Shot_01_036.jpg" data-mid="140162692" border="0" src="https://freight.cargo.site/w/750/i/2afaeb9e715cc3831df00982008f57d7e9458f3db54a41950ee3ca26b2d8d0b3/NS_W_Shot_01_036.jpg" /> <img width="750" height="1000" width_o="750" height_o="1000" data-src="https://freight.cargo.site/t/original/i/711c2cabd2823b40dd80d817b506e35397f65b923016853d4b24ee92f5334539/LA_WW_Shot_01_120.jpg" data-mid="140162691" border="0" src="https://freight.cargo.site/w/750/i/711c2cabd2823b40dd80d817b506e35397f65b923016853d4b24ee92f5334539/LA_WW_Shot_01_120.jpg" /> <img width="750" height="1000" width_o="750" height_o="1000" data-src="https://freight.cargo.site/t/original/i/2295fd5d74c6cbb6f4982c0a9a4fb30866e68605d41278e7421d1c92336d06ec/LA_MW_Shot_01_027.jpg" data-mid="140162689" border="0" src="https://freight.cargo.site/w/750/i/2295fd5d74c6cbb6f4982c0a9a4fb30866e68605d41278e7421d1c92336d06ec/LA_MW_Shot_01_027.jpg" /> <img width="750" height="1000" width_o="750" height_o="1000" data-src="https://freight.cargo.site/t/original/i/0b758725b138f9db21cbda6d6b6f46cb63df483172db50d7de98de0ad33a9d9f/LA_W_Shot_02_041.jpg" data-mid="140162690" border="0" src="https://freight.cargo.site/w/750/i/0b758725b138f9db21cbda6d6b6f46cb63df483172db50d7de98de0ad33a9d9f/LA_W_Shot_02_041.jpg" /> <img width="750" height="1000" width_o="750" height_o="1000" data-src="https://freight.cargo.site/t/original/i/517a14251509af5346eb1ecc3cf585391b7586ad435178cc997bf9bf98bbbf14/EV_MW_Shot_02_027-1.jpg" data-mid="140162687" border="0" src="https://freight.cargo.site/w/750/i/517a14251509af5346eb1ecc3cf585391b7586ad435178cc997bf9bf98bbbf14/EV_MW_Shot_02_027-1.jpg" /> <img width="500" height="749" width_o="500" height_o="749" data-src="https://freight.cargo.site/t/original/i/9b8743e143b33f209b044ba73980589898edbdfe92bc70efd3ddec2a5ec809d1/20190916-THEORY_3298.jpg" data-mid="140162684" border="0" src="https://freight.cargo.site/w/500/i/9b8743e143b33f209b044ba73980589898edbdfe92bc70efd3ddec2a5ec809d1/20190916-THEORY_3298.jpg" /> <img width="750" height="1000" width_o="750" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3a35c9770d18e28a0a59fbbf87672511bbff9a5621d51f954c80e2f7d14ee2e5/EV_MW_Shot_01_032.jpg" data-mid="140162686" border="0" src="https://freight.cargo.site/w/750/i/3a35c9770d18e28a0a59fbbf87672511bbff9a5621d51f954c80e2f7d14ee2e5/EV_MW_Shot_01_032.jpg" /> Web Design <img width="1500" height="6474" width_o="1500" height_o="6474" data-src="https://freight.cargo.site/t/original/i/93ef8f85cf49210214a5b94ac558da42d37f1418b49178bdc2a556857c30e9a2/HOLIDAY_HP_-1.jpg" data-mid="140162688" border="0" src="https://freight.cargo.site/w/1000/i/93ef8f85cf49210214a5b94ac558da42d37f1418b49178bdc2a556857c30e9a2/HOLIDAY_HP_-1.jpg" /> https://rachel-fleischer.com/Inforum Tue, 19 Apr 2022 15:29:09 +0000 Rachel Fleischer https://rachel-fleischer.com/Inforum Inforum Collaborated with the Brand team to develop the visual identity for Inforum, Infor’s annual customer appreciation event. Contributed to the design of event branding, wayfinding systems, custom illustrations, and digital experiences. The work unified physical and digital touchpoints to create a cohesive, engaging environment that reflected Infor’s innovation and customer-centric values. <img width="1440" height="864" width_o="1440" height_o="864" data-src="https://freight.cargo.site/t/original/i/f9ac83017680575558d416035fa1d4746e1378bacfd0846ac3e491d92f64518d/Screen-Shot-2022-04-19-at-11.32.03-AM.png" data-mid="140058015" border="0" src="https://freight.cargo.site/w/1000/i/f9ac83017680575558d416035fa1d4746e1378bacfd0846ac3e491d92f64518d/Screen-Shot-2022-04-19-at-11.32.03-AM.png" /> Illustration <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/35d10134a5cddb71eb7f7444523db4479da739dedc129fc74ac1a59a0ae4730c/Artboard-52x.png" data-mid="140057627" border="0" data-scale="66" src="https://freight.cargo.site/w/1000/i/35d10134a5cddb71eb7f7444523db4479da739dedc129fc74ac1a59a0ae4730c/Artboard-52x.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a14546efdc7bde61ed8522652e8480fe8248135fd8aa32a37d49f29a29fe1041/Inforum_illustrations_020817_DF-2.png" data-mid="140057634" border="0" src="https://freight.cargo.site/w/1000/i/a14546efdc7bde61ed8522652e8480fe8248135fd8aa32a37d49f29a29fe1041/Inforum_illustrations_020817_DF-2.png" /> <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/c1129dfa1adcbd75eba3e9470dd412b1549dd2ed9d37e5a3dec5fa4a01e40c9b/Artboard-5-copy-32x.png" data-mid="140058010" border="0" src="https://freight.cargo.site/w/500/i/c1129dfa1adcbd75eba3e9470dd412b1549dd2ed9d37e5a3dec5fa4a01e40c9b/Artboard-5-copy-32x.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ff7dab43403dbce7772c888b7f39136b1d15e4fc620b48e36505780470447749/image-asset.png" data-mid="140057630" border="0" src="https://freight.cargo.site/w/1000/i/ff7dab43403dbce7772c888b7f39136b1d15e4fc620b48e36505780470447749/image-asset.png" /> Digital Presence <img width="750" height="422" width_o="750" height_o="422" data-src="https://freight.cargo.site/t/original/i/e78165b9731c75a828d5b0f5023431f763c0bbd4de4b68c72440450cd1c4d854/1493425359657.png" data-mid="140058002" border="0" data-scale="100" src="https://freight.cargo.site/w/750/i/e78165b9731c75a828d5b0f5023431f763c0bbd4de4b68c72440450cd1c4d854/1493425359657.png" /> <img width="750" height="422" width_o="750" height_o="422" data-src="https://freight.cargo.site/t/original/i/46cbc0bf7887f29fa766de12bc9217134afabdee4bb2b6bf56a1e5d190c2eb89/1493428329047.png" data-mid="140058003" border="0" src="https://freight.cargo.site/w/750/i/46cbc0bf7887f29fa766de12bc9217134afabdee4bb2b6bf56a1e5d190c2eb89/1493428329047.png" /> <img width="750" height="422" width_o="750" height_o="422" data-src="https://freight.cargo.site/t/original/i/49f81527f2094ff5cf0ee6a23a0e8a0ccc5341860eaee900e4961c606a950ff5/1493428359506.png" data-mid="140058004" border="0" src="https://freight.cargo.site/w/750/i/49f81527f2094ff5cf0ee6a23a0e8a0ccc5341860eaee900e4961c606a950ff5/1493428359506.png" /> <img width="750" height="422" width_o="750" height_o="422" data-src="https://freight.cargo.site/t/original/i/af4a9964931c9e8e00fad8fe4d3667a5ac2cb07249b39f58cbdce77aa04c0c7a/inforum_2016_experience_guide_020917_jd20.png" data-mid="140058012" border="0" src="https://freight.cargo.site/w/750/i/af4a9964931c9e8e00fad8fe4d3667a5ac2cb07249b39f58cbdce77aa04c0c7a/inforum_2016_experience_guide_020917_jd20.png" /> Signage <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/8748fd51f7aff4f9b464c4fe6a244c7fa267adc61e8fb9568ba258a2027377f9/008_INFRM-7.10_INFL5171.jpg" data-mid="140057999" border="0" 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data-src="https://freight.cargo.site/t/original/i/ed9e6cc5c8588ee546f6421425ee4e9162055b548635d47ecc9d72a6278a25b0/1493526239688.jpeg" data-mid="140058007" border="0" src="https://freight.cargo.site/w/1000/i/ed9e6cc5c8588ee546f6421425ee4e9162055b548635d47ecc9d72a6278a25b0/1493526239688.jpeg" /> <img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/4dc8a5cd77fd124411f0b24988c3cdf727943f7c51118d4b78363328408171d4/1493485301757.jpeg" data-mid="140058006" border="0" src="https://freight.cargo.site/w/750/i/4dc8a5cd77fd124411f0b24988c3cdf727943f7c51118d4b78363328408171d4/1493485301757.jpeg" /> <img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/303f2784eeda9da6abe378e9d7b13d4d19b7b95d53c733199fe31cf43ade4167/1493429478089.jpeg" data-mid="140058005" border="0" src="https://freight.cargo.site/w/750/i/303f2784eeda9da6abe378e9d7b13d4d19b7b95d53c733199fe31cf43ade4167/1493429478089.jpeg" /> https://rachel-fleischer.com/GT-Nexus-App Thu, 10 Sep 2020 19:30:00 +0000 Rachel Fleischer https://rachel-fleischer.com/GT-Nexus-App GT Nexus App Favicon and Splash Screens for GT Nexus Mobile App <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/824eefa48ff1e8ea0abdf1ca15fd46d31bdb15e729c948e0efc2ceaf641d5b94/GTNexus_Keyvisual_041316-01.jpg" data-mid="140056845" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/824eefa48ff1e8ea0abdf1ca15fd46d31bdb15e729c948e0efc2ceaf641d5b94/GTNexus_Keyvisual_041316-01.jpg" /> <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/04f83ca846a65136018d23199e6e01ce683d390fecbcefac3380604a677d9cc5/IMG_3379.PNG" data-mid="140056795" border="0" data-scale="78" src="https://freight.cargo.site/w/750/i/04f83ca846a65136018d23199e6e01ce683d390fecbcefac3380604a677d9cc5/IMG_3379.PNG" /> <img width="750" height="1334" 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